Google Analytics is an extremely useful tool which allows you to get detailed statistics about the viewers who have visited your website at any time. Using it, you can track visitors using various references, keeps track of the performance of your website and follows anonymous visitor behavior online.

There’s more. Google Analytics can report on PPC networks and email marketing along with advertising. It helps you understand and see which advertising copy is generating a response from its viewers in the target audience. For convenience, you can save the analytics report in PDF and XML formats for future reference.